Last Friday I was driving my daughter home from aerial yoga (yes, it is a thing) and we saw a guy with one of those big arrow signs you see people wave around trying to get you to a particular store.
This guy was a master. He flipped the sign. He spun it. He wielded it. He did somersaults over it. He loved his work. He was selling weed, by the way.
The sign read “CANNABIS.” I live in Seattle—it is legal. The performance grabbed our attention. But if his sign had just read “products,” that is all we would remember: The performance. We wouldn’t remember the store or the product.
My rambling proves that someone who runs a Seattle weed shop is a better marketer than 90% of us web nerds.
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