Magento is the most sought after E-commerce platform owned by retail water-ox eBay, providing free open source solutions for small, medium to large online retail stores. In fact big brands like Ford, Nike, Lenovo, Nestle and several others use Magento globally. Being an open source solution businesses can use or edit it according to their specific requirements. Magento offers various customization options like extensions and plugins which you are free to access from the third party developers or from the Magento community. Magento has the capability of maximizing user engagement and generating sales by increasing the conversion rates.
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