Digital marketing has undergone massive changes in the past years, yet SEO remains a convincing marketing tool on the table throughout. SEO is a practice that increases traffic, volume and conversion rates through keywords and organic search on search engines like Google, Yahoo, Bing, etc. SEO benefits include, but are not limited to, helping you create a robust, user-friendly website to strengthen your web presence. It helps to bring potential customers to your website and consequently increases conversion rate by boosting the website’s rank on search engines. SEO benefits e-commerce and non-e-commerce websites alike.
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