Different versions of same big data storyline are currently playing out in most executive offices across the globe, with CIOs and CMOs in the thick of the action. CMOs, accountable for boosting growth, need the help of the CIOs to turn the customer data deluge into increased revenue. On the other hand, CIOs, responsible for turning advanced technology into big profits, need the support of CMOs to deliver better technical and functional requirements for latest big data analytics initiatives.
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