Augmented Reality is a vital part of the technological revolution that is changing the way we interact with the world. Especially in online retail, augmented reality is synergizing with innovation in bringing a physical presence to e-commerce.
Retailers are primarily focused on creating a more engaging experience, in e-commerce online shopping. Augmented Reality is allowing retailers to offer a more personal, interactive and engaging buying experience that guarantees to change the way you will shop forever.
How does Augmented Reality do that ?
Imagine the last time you were looking online for a sofa chair and you wanted to see what shape of the sofa would look best in your living room, what color would best go with the curtains? You would have to imagine it all in your head, trying to visualize different color schemes, textures and settings.
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