You want to grow your brand on Twitter. For a long time, Twitter was an enigma to me. I was pouring a lot of time into it and seeing no results. In my experience of managing other brands, I’ve helped to grow them at a steady pace with very minimal time. That’s the point of this post. It won’t help you blow up on Twitter overnight, but it will help you grow steadily without investing a ton time. Because you have a million more important things to do.
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First, let’s get this clear – the purpose of Twitter, or any other social media network, is to get people to visit your website. Followers, favorites, and retweets don’t equal dollars. But if those people visit your site and take action, then it’s worth it. So keep your end goal in focus: website visits.
With that in mind, you don’t just shout out links to your website every chance you get. You’ve got to build an audience and entertain them. But you don’t have all day to come up with witty tweets. My goal is to help you stop wasting time doing random stuff on Twitter, and actually use minimal time doing what works. Here’s how to get results efficiently and effective.
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