Quite often, developers build software on the basis of technical specifications alone and then provide a good looking UI, without giving any consideration to a the business’ audience or customer base, or even to how a user will be using the product. Regardless of how good is the technology behind used for custom software development, it may amount to very less if the intended users are unable to easily use the product, are unable to use product with little to no training at all. Users prefer easy to use products and services and are unlikely to pick something that overly challenges them. As a result, UX design has become essential for the success of many products.
To begin with, let’s understand what is UX design in software development. UX design is essentially about understanding user requirements and creating custom software with the objective of improving the usefulness and usability of the products. The key purpose behind custom software development based on UX design is to deliver a smooth and enjoyable experience to the user. It helps boost customer satisfaction by providing better accessibility, usability, and pleasure while using a product.
Here are some reasons why it’s important to invest a lot of time and effort in developing UX right from the moment the product is created:
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