As a first step, a good experience depends on when a service or a product has successfully solved a real problem or filled an actual need gap. User Experience, therefore, needs to be a combination of visual appeal and utility. It’s an amalgamation of engineering, marketing, and the elements of graphic, industrial and interface design. A pleasing design (or UI) alone will not result in a good user experience. Here’s another example. It’s late and you’re returning from a party so you’re not driving
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