Everyone wants to achieve better search engine rankings. That’s because organic search traffic is a proven driver of business growth.
The only trouble is, SEO keeps changing and no-one wants a penalty because of doing the wrong thing in trying to improve search engine ranking.
Google has been rolling out updates, ranging from Panda to Penguin to Google EMDs (exact match domain names), the (PBN) Private Blog Network deindexing updates, and most recently, Hummingbird.
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