According to SAS, “Big data is a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis.” The important part, however, is not so much the volume of data as what an organization does with it – it could be a great source of insights to guide better strategic decision-making. These possibilities have brought the big data industry into prominence, and attracted numerous people to the idea of taking up a job as a big data professional.
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