Smartsign conducted a logo study, that analysed of roughly 2,000 logo designs to determine what the common characteristics are of successful businesses.
The company logos analyzed came from the 2016 Inc. 5000 List of America’s Fastest Growing Companies having a three year growth of 40% or greater, and booked at least $100,000 in revenue from three years ago.
To create this Logo Study Infographic, Smartsign focused on the following logo attributes: color, type of logo (icon, word mark, or both), shape of logo (rounded vs. angular), and style of logo (minimal vs. detailed).
Note: The logos in this infographic are not 100% accurate, due to possible human error and subjectivity. Colors and vague shapes can often be misinterpreted from person to person. Despite this, the info provided is still a good representation of successful company logos, with some key takeaways.
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